When a brand succeeds in its marketing, it usually means that the brand or product becomes synonymous with the product group. iPod is a good example of this. In the early 00s, we went from having MP3 players to having... iPods. But when your brand becomes synonymous with the highest standard in your business area... then the brand has succeeded on a completely different level. Something that virtually no one has succeeded in doing except Rolls-Royce. One of the world's oldest car brands and whic...